Our Leadership

With full corporate support from Morada Senior Living has assembled a cohesive and highly experienced executive leadership team with nearly 100 years of collective experience in the senior housing industry. Each brings poise, passion and intensity, and together, they will nurture and uphold a culture of innovation, accountability and performance.

Our flat senior management structure is specially designed to prioritize connectivity with the communities and is a foundational aspect of Morada Senior Living.

Our company and community leaders maintain open-door policies and promote autonomy and the continued pursuit of excellence and innovation. Perhaps most of all, though, they diligently uphold the values that built this company and confidently see us forward in support of our residents and vision for the future.

Hilary - Morada Division President

Hilary Bullard, Division President

Hilary brings an established background as a real estate investment executive specializing in senior housing and multi-family assets. She began her career with J.P. Morgan where she oversaw top-tier and middle-market senior housing communities across multiple states, growing an affinity for the senior housing industry. She also led a portfolio of multi-family assets in the Mid-Atlantic from pre-construction through disposition. Most recently at Healthpeak Properties, Hilary oversaw a variety of SHOP and NNN relationships, including one with Morada Senior Living.

Well-versed in strategic planning, leadership and financial analysis, and a graduate of the U.S. Naval Academy, Hilary served as a logistician both on active and reserve duty before retiring as a Commander. She earned her MBA at Dartmouth’s Tuck School of Business and holds the Chartered Financial Analyst (CFA) designation.

Brian Culpepper

Brian Culpepper, Sr. Vice President of Operations

Regional Director of Operations Brian Culpepper brings more than 15 years of wide-ranging senior living industry experience to his role with Morada Senior Living. Most recently, he served as Executive Director of Discovery Village At Southlake, a position he held for two years.

A graduate of the University of Dallas in 1999, Brian studied economics before beginning his professional career in sales and marketing. He went on to work in operations leadership at both the community and regional levels, ultimately joining the organization in 2019.

Outside of working hours, Brian enjoys cycling, cooking, golf and watching the Dallas Cowboys. He’s well-traveled and has lived in Europe on two separate occasions. He resides in the Houston area with his 170-pound Great Dane.

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Keenan Allen, Divisional Marketing Director

Keenan brings over a decade of marketing leadership, specializing in branding, digital strategy, campaign execution, and cross-functional collaboration. His background spans multiple industries, with a strong focus on aligning marketing efforts with operational and sales goals.
He began his career in the automotive industry. Keenan has led strategy for luxury & exotic brands before transitioning into the multifamily housing sector, where he led marketing initiatives for a diverse portfolio of communities across Texas.
Since joining Morada Senior Living in January 2022, Keenan has played an integral role in developing marketing strategies that connect seniors and their families with communities that meet their needs, while strengthening brand consistency across the organization.
Outside of work, Keenan enjoys outdoor activities, values time with family, and is actively involved in his community as a youth basketball trainer, teen mentor, and volunteer with Susan G. Komen’s Race for the Cure. He is also a proud dog dad to Rocket and Riley.
Danielle Marie

Danielle Marie Brandon, Divisional Director of HR

Danielle Marie Brandon brings a combined 17 years of knowledge and skill in human resources and long-term care. She started her HR career path by serving in United States Army, both active duty and reserves. After fulfilling her military contract, Danielle Marie took her HR talents to childcare for military children. Relocating back stateside, she transitioned into HR for healthcare, helping to grow outpatient procedure clinics across various states. Danielle Marie later became an Executive Director for long-term care. Enjoying serving her community, she decided to combine both HR and long-term care. Now, Danielle Marie loves putting two of her passions together, to serve as the Divisional Director of HR for Morada Senior Living.

Graduating summa cum laude, Danielle Marie attended the University of Louisiana at Monroe, receiving her AS in Military Science, BA in Business Administration, and MBA in Gerontology with a concentration in Long-Term Care Administration. She is a member of SHRM and ASSHRA. Danielle Marie is a dual citizen of the United States and Dominican Republic and speaks three languages. She faithfully participates in the Alzheimer’s Walk and the American Cancer Society Relay for Life.

Jenifer McClendon, Regional Director of Sales

Jenifer McClendon, Regional Director of Sales, for Morada Senior Living supports communities in Oklahoma and Texas. She has 28 years of senior living sales experience in all levels of care 55+, independent living, assisted living, memory and skilled nursing. Jenifer has a bachelor’s degree in business and is a licensed attorney, graduating from Thomas M. Cooley Law School with a Juris Doctor and Master of Laws.

Tara Stokes, Regional Director of Sales

Tara joined Morada Senior Living in August 2025 as Regional Director of Sales for the North Region, bringing extensive experience and a proven leadership track record in senior living sales. She has progressed through every level of the sales function, beginning as a Director of Sales and advancing into regional and corporate leadership roles.
Her background includes serving as a Regional Sales Specialist with Enlivant Senior Living, followed by corporate and regional sales leadership positions with Harmony Senior Services, where she most recently held the role of Regional Director of Sales & Marketing. Tara is known for building strong sales teams, driving performance, and implementing effective, scalable sales strategies across portfolios.
While she calls Indiana home, she is now enjoying life in the great state of Texas.

Robb Petitt, Regional Director of Sales

Regional Director of Sales, Robb Petitt brings more than 20 years of senior living experience to Morada Senior Living. He is a proven sales leader with a strong track record of building high-performing teams, driving occupancy growth, and creating disciplined, repeatable sales processes across diverse portfolios.
Robb joined Morada following a successful tenure working for healthcare organizations in multiple leadership roles. His experience spans both community-level execution and regional oversight, giving him a practical, hands-on approach to sales leadership.
With Morada, Robb oversees the sales strategy, process, and performance for Morada Senior Living’s South Region. He partners closely with community sales teams and regional operations leaders to strengthen lead conversion, ensure accountability, and deliver a consistent, high-quality experience for prospects and their families.
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Marilyn Jones, Division Director of Sales

Marilyn brings over 20 years of experience in sales and sales leadership roles. She began her senior living career with Brookdale Senior Living in 2014 where she worked as a sales manager, sales specialist and was promoted to a district sales director position. She has gained a breadth of sales experience in all levels of senior living from independent, assisted, memory care, and skilled nursing.

In her current role as regional director of sales with Morada, Marilyn manages a portfolio in south Texas that complements her ability to grow occupancy through 1:1 coaching and mentoring of Morada SLCs. Through effective communication, she forges excellent working relationships that bring enhanced performance to these communities.

In her spare time, Marilyn enjoys family outings and rooting for the Houston Astros.

Krystal Jenkins – Regional Director of Operations

Krystal Jenkins is an Arkansas native with over a decade of leadership experience in Senior Living and Healthcare Operations. Her career began in Texas and later expanded to California, where she recently held positions as Regional Operations Specialist and Regional Vice President of Operations and Sales, with a strong focus on Operational Excellence. She has successfully led the opening of new buildings, transitions of acquisitions, operational stabilization, sales growth, compliance adherence, and the development of high-performing teams. As a Licensed Vocational Nurse, she also brings a clinical perspective that enhances her understanding of compliance and quality standards.

A proud military veteran, Krystal served in the United States Air Force as a Police Officer and also in the United States Army. These experiences instilled a disciplined, calm, and service-oriented leadership style.

Having recently relocated back to Texas, Krystal is excited to be closer to her Arkansas roots and family. She has been married for 22 years and is the proud mother of a teenage son. She looks forward to contributing her extensive operational and clinical experience to help communities achieve excellence in resident care, operational efficiency, and team development, while driving growth and innovation within the organization.

Outside of work, Krystal enjoys cooking, therapeutic deep cleaning, family basketball games, and spending time with her two beloved cats, Bella and Shadow. She has also explored creative pursuits in acting and comedy, reflecting her dynamic and well-rounded personality.

Kara Ciampa – Regional Director of Care

Kara Ciampa, an accomplished healthcare executive and nurse with compact state licensure, she brings a strong clinical foundation paired with extensive operational leadership experience. She holds multiple certifications, including CADDAT, CDP, CALM, DCP, Florida and Texas Administrator, and CPR instruction and previously served as a Vice President of Clinical Operations and Regional Director of Care, where she has a proven track record of revitalizing distressed assets, elevating underperforming communities, and driving clinical and regulatory excellence across diverse healthcare environments.
With leadership experience spanning more than 21 states, her background includes senior living, dementia care, mental health services, and emergency care settings. She specializes in clinical turnarounds, operational optimization, and regulatory readiness, consistently implementing sustainable systems that strengthen performance and support high-quality care. Her approach centers on building and developing high-performing teams that achieve measurable, lasting results.
During her personal time, she enjoys practicing jiu-jitsu and Muay Thai with her husband and is a proud mother to a beautiful son.

Adam Dougherty – Regional Director of Operations

Adam Dougherty serves as Morada’s Regional Director of Operations for the North Texas and Oklahoma region, supporting 11 Independent Living, Assisted Living, and Memory Care communities. With over six years of experience in senior living leadership, Adam brings a strong track record of operational excellence, team development, and resident-focused outcomes.
Most recently, Adam served as Director of Field Operations for a national assisted living organization, where he oversaw 11 communities across the country. Prior to that, he held progressive leadership roles as a Regional Director of Operations and Senior Director of Operations, supporting 12 Assisted Living and Memory Care communities across multiple states and regions.
Before entering senior living, Adam spent nearly two decades in the hospitality industry, where he served as a General Manager, Area Director of Operations, and Regional Director of Operations. In these roles, he led operations for 47 extended-stay properties across numerous states, building deep expertise in service excellence, operational discipline, and multi-site leadership.
Adam holds a Bachelor of Science in Hospitality Management from Missouri State University and has completed executive leadership programs at Emory University and Purdue University.
He lives in the Dallas–Fort Worth metroplex with his wife and enjoys traveling, cheering on the Astros and Texans, and spending time with their grandson. And if your fantasy football roster needs a boost, Adam is always ready to be drafted.